Naming, Brand Development and Packaging Design
The project: A crunchy corn experience from Perú to the world.
The inspiration: Crunchitas is a brand inspired by cancha, a crunchy corn snack from Perú. The fusion of the name from English and Spanish perfectly captures the fun and approachable nature of the brand and its delicious snack. A name like Crunchitas appeals to audiences of both languages and is easily understood.
The brand: The clear font and bites in the logo clearly demonstrate what a consumer is meant to do with Crunchitas – munch down, of course!
Primary services: Branding, Naming, Packaging.