Brand design and branding development
2015 / 2016
The project: Bring restored FJs into the present day while keeping a firm foot in nostalgia.
The inspiration: The FJ itself is a tough as nails, can-do vehicle that evokes powerful memories for those who grew up around them and used them and also a sense of adventure for those who want something old as their something new. Just as the FJ Company restores these workhorses to perfection, we made the old new again with a simple outline of a classic FJ and a clear, bold font.
The brand: The FJ Company restores vintage FJs with a full frame-off restoration process to ensure every single FJ that comes out of the shop is built just as good as it used to be.
Primary services: Branding.