The Project: JOI is the perfect Nutmilk in seconds. 100% Natural. Preservative-Free. Made fresh every time!
Our brand is more than the JOI name and logo – it’s our values and our reputation. Every encounter people have with the JOI brand should reinforce what we stand for, and leave them with a positive impression. These design and messaging guidelines will help you ensure all brand expressions look, feel, and sound JOI.
Staying true to this identity and communicating consistently across the entire JOI experience makes it easier to build trust and forge an authentic connection with our audiences. It’s this bond that gives is more influence over public perception, more loyal advocates, and more valuable brand.
Why: We believe people should have total control of what they consume.
Mission: By integrating raw integrity with bold creativity, we will be the most trusted plant-based brand with a thriving community that is as healthy as our product.
Vision: We want to be an internationally recognized brand known for its quality products, sustainable practices, and giving to social causes.