Branding, Naming, Packaging, Art Direction, Graphic Design.
The Project: A Spanish tradition since the 1900s. Rojito has its roots in early 20th century Cordoba, located in the south of Spain, served his customers a spritzer made of red wine with a splash of lemon. This wine spritzer became wildly popular throughout Spain. The tradition continues today, where Rojito is a household name that evokes the cool and refreshing feeling of relaxing with friends under the Spanish sun.
The Brand: Rojito is a versatile drink, to be enjoyed with a variety of meals and moments, from happy hour to weekend brunch to lazy days on the beach. Taste the Mediterranean.