2015 / 2016
The project: Update and maintain the soul of Vertical Aviation, an industry-leading company, while embodying dynamic, forward-thinking leadership.
The inspiration: It was so clear when we thought about it: blue sky, yellow sun, and…Vertical. We juxtaposed the abbreviated company name next to a powerful and iconic visual symbol of a plane tail wing. The strong font looks to the future while remaining light as air.
Primary services: Rebranding, Naming.