FJ Company®
FJ Company®
FJ Company®
FJ Company®
2021
2021
2021
2021
Branding development for Toyota FJ
Branding development for Toyota FJ
Branding development for Toyota FJ
Branding development for Toyota FJ
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Our mission was to encapsulate the indelible spirit of the FJ in every facet of our brand. We aimed not only to evoke the fond memories tied to its storied past but to also appeal to contemporary seekers of adventure, those who cherish the allure of something seasoned with history as their 'something new.' To achieve this, we delved deep into the vehicle's heritage, drawing inspiration from its robust design, its role in countless adventures, and its iconic status among enthusiasts.
Our mission was to encapsulate the indelible spirit of the FJ in every facet of our brand. We aimed not only to evoke the fond memories tied to its storied past but to also appeal to contemporary seekers of adventure, those who cherish the allure of something seasoned with history as their 'something new.' To achieve this, we delved deep into the vehicle's heritage, drawing inspiration from its robust design, its role in countless adventures, and its iconic status among enthusiasts.
Our mission was to encapsulate the indelible spirit of the FJ in every facet of our brand. We aimed not only to evoke the fond memories tied to its storied past but to also appeal to contemporary seekers of adventure, those who cherish the allure of something seasoned with history as their 'something new.' To achieve this, we delved deep into the vehicle's heritage, drawing inspiration from its robust design, its role in countless adventures, and its iconic status among enthusiasts.
Client
FJ Company®
Year
2021
Services
Brand deisgn, Brand Development and Art Direction
Nelson Calle, FJ Founder
"What truly set Panamera apart was their commitment to understanding my vision and their dedication to bringing it to life."
"What truly set Panamera apart was their commitment to understanding my vision and their dedication to bringing it to life."
Our mission was to encapsulate the indelible spirit of the FJ in every facet of our brand. We aimed not only to evoke the fond memories tied to its storied past but to also appeal to contemporary seekers of adventure, those who cherish the allure of something seasoned with history as their 'something new.' To achieve this, we delved deep into the vehicle's heritage, drawing inspiration from its robust design, its role in countless adventures, and its iconic status among enthusiasts.
Our mission was to encapsulate the indelible spirit of the FJ in every facet of our brand. We aimed not only to evoke the fond memories tied to its storied past but to also appeal to contemporary seekers of adventure, those who cherish the allure of something seasoned with history as their 'something new.' To achieve this, we delved deep into the vehicle's heritage, drawing inspiration from its robust design, its role in countless adventures, and its iconic status among enthusiasts.
Nelson Calle, FJ Founder
Nelson Calle, FJ Founder
Nelson Calle, FJ Founder
"What truly set Panamera apart was their commitment to understanding my vision and their dedication to bringing it to life."
A fleet of FJs that stands as a testament to the timeless appeal of this classic vehicle, reimagined for today's adventurer. Through our branding and meticulous restoration, we've created a visual and experiential homage to the FJ's legacy, ensuring that each vehicle not only tells a story of where it's been but also inspires the journeys yet to come.
A fleet of FJs that stands as a testament to the timeless appeal of this classic vehicle, reimagined for today's adventurer. Through our branding and meticulous restoration, we've created a visual and experiential homage to the FJ's legacy, ensuring that each vehicle not only tells a story of where it's been but also inspires the journeys yet to come.
A fleet of FJs that stands as a testament to the timeless appeal of this classic vehicle, reimagined for today's adventurer. Through our branding and meticulous restoration, we've created a visual and experiential homage to the FJ's legacy, ensuring that each vehicle not only tells a story of where it's been but also inspires the journeys yet to come.
