LUKA® MODRIĆ
LUKA® MODRIĆ
LUKA® MODRIĆ
LUKA® MODRIĆ
2026
2026
2026
2026
LUKA® MODRIĆ brand identity
LUKA® MODRIĆ brand identity
LUKA® MODRIĆ brand identity
LUKA® MODRIĆ brand identity
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Panamera led the design and development of the LUKA® MODRIĆ brand identity and core brand assets in collaboration with ISL Agency. The objective was to translate the legacy of one of football’s most respected athletes into a structured, scalable, and enduring global brand platform — one capable of operating beyond sport and across multiple commercial categories. The result is a disciplined, authoritative, and globally adaptable identity that positions LUKA® MODRIĆ as more than an athlete brand. It establishes a platform designed to live beyond competitive seasons and operate with the stature of a long-term legacy brand. LUKA® MODRIĆ is not positioned as merchandise. It is a strategic brand asset — built with the same endurance and excellence that define the champion himself.
Panamera led the design and development of the LUKA® MODRIĆ brand identity and core brand assets in collaboration with ISL Agency. The objective was to translate the legacy of one of football’s most respected athletes into a structured, scalable, and enduring global brand platform — one capable of operating beyond sport and across multiple commercial categories. The result is a disciplined, authoritative, and globally adaptable identity that positions LUKA® MODRIĆ as more than an athlete brand. It establishes a platform designed to live beyond competitive seasons and operate with the stature of a long-term legacy brand. LUKA® MODRIĆ is not positioned as merchandise. It is a strategic brand asset — built with the same endurance and excellence that define the champion himself.
Panamera led the design and development of the LUKA® MODRIĆ brand identity and core brand assets in collaboration with ISL Agency. The objective was to translate the legacy of one of football’s most respected athletes into a structured, scalable, and enduring global brand platform — one capable of operating beyond sport and across multiple commercial categories. The result is a disciplined, authoritative, and globally adaptable identity that positions LUKA® MODRIĆ as more than an athlete brand. It establishes a platform designed to live beyond competitive seasons and operate with the stature of a long-term legacy brand. LUKA® MODRIĆ is not positioned as merchandise. It is a strategic brand asset — built with the same endurance and excellence that define the champion himself.
Client
LUKA® MODRIĆ
Year
2026
Services
Brand Strategy, Brand Design, Core Brand Assets
Luka Modric
Panamera led the design and development of the LUKA® MODRIĆ brand identity and core brand assets in collaboration with ISL Agency. The objective was to translate the legacy of one of football’s most respected athletes into a structured, scalable, and enduring global brand platform — one capable of operating beyond sport and across multiple commercial categories. The result is a disciplined, authoritative, and globally adaptable identity that positions LUKA® MODRIĆ as more than an athlete brand. It establishes a platform designed to live beyond competitive seasons and operate with the stature of a long-term legacy brand. LUKA® MODRIĆ is not positioned as merchandise. It is a strategic brand asset — built with the same endurance and excellence that define the champion himself.
Panamera led the design and development of the LUKA® MODRIĆ brand identity and core brand assets in collaboration with ISL Agency. The objective was to translate the legacy of one of football’s most respected athletes into a structured, scalable, and enduring global brand platform — one capable of operating beyond sport and across multiple commercial categories. The result is a disciplined, authoritative, and globally adaptable identity that positions LUKA® MODRIĆ as more than an athlete brand. It establishes a platform designed to live beyond competitive seasons and operate with the stature of a long-term legacy brand. LUKA® MODRIĆ is not positioned as merchandise. It is a strategic brand asset — built with the same endurance and excellence that define the champion himself.
Luka Modric
Luka Modric
Luka Modric
The Challenge: Luka Modrić’s career is defined not only by titles, but by discipline, intelligence, longevity, and sustained excellence at the highest level of performance. The challenge was to create a brand identity that: Reflected authority without excess Avoided short-term trends common in athlete merchandising Positioned the name as a long-term global asset Created a flexible system adaptable to sport, fashion, and lifestyle This was not about creating merchandise. It was about building a brand designed for endurance.
The Challenge: Luka Modrić’s career is defined not only by titles, but by discipline, intelligence, longevity, and sustained excellence at the highest level of performance. The challenge was to create a brand identity that: Reflected authority without excess Avoided short-term trends common in athlete merchandising Positioned the name as a long-term global asset Created a flexible system adaptable to sport, fashion, and lifestyle This was not about creating merchandise. It was about building a brand designed for endurance.
The Challenge: Luka Modrić’s career is defined not only by titles, but by discipline, intelligence, longevity, and sustained excellence at the highest level of performance. The challenge was to create a brand identity that: Reflected authority without excess Avoided short-term trends common in athlete merchandising Positioned the name as a long-term global asset Created a flexible system adaptable to sport, fashion, and lifestyle This was not about creating merchandise. It was about building a brand designed for endurance.
