PlantStrong®
PlantStrong®
PlantStrong®
PlantStrong®
2022
2022
2022
2022
Rebranding the plant-based food industry leader
Rebranding the plant-based food industry leader
Rebranding the plant-based food industry leader
Rebranding the plant-based food industry leader
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The collaboration with PLANTSTRONG® Foods represented an ambitious and multifaceted challenge that aligned perfectly with our mission to transform brands for a sustainable and health-conscious future. Our primary objective was to propel PLANTSTRONG® Foods to the forefront of the plant-based food market. The comprehensive rebranding strategy was meticulously designed around the core message "Eat Strong Foods," a mantra that reflects the potent benefits of plant-based nutrition and the brand's commitment to sustainability and health. This involved an in-depth analysis of market trends, consumer behaviors, and the competitive landscape to ensure that PLANTSTRONG® Foods' new brand identity would resonate deeply with both existing fans and new customers.
The collaboration with PLANTSTRONG® Foods represented an ambitious and multifaceted challenge that aligned perfectly with our mission to transform brands for a sustainable and health-conscious future. Our primary objective was to propel PLANTSTRONG® Foods to the forefront of the plant-based food market. The comprehensive rebranding strategy was meticulously designed around the core message "Eat Strong Foods," a mantra that reflects the potent benefits of plant-based nutrition and the brand's commitment to sustainability and health. This involved an in-depth analysis of market trends, consumer behaviors, and the competitive landscape to ensure that PLANTSTRONG® Foods' new brand identity would resonate deeply with both existing fans and new customers.
The collaboration with PLANTSTRONG® Foods represented an ambitious and multifaceted challenge that aligned perfectly with our mission to transform brands for a sustainable and health-conscious future. Our primary objective was to propel PLANTSTRONG® Foods to the forefront of the plant-based food market. The comprehensive rebranding strategy was meticulously designed around the core message "Eat Strong Foods," a mantra that reflects the potent benefits of plant-based nutrition and the brand's commitment to sustainability and health. This involved an in-depth analysis of market trends, consumer behaviors, and the competitive landscape to ensure that PLANTSTRONG® Foods' new brand identity would resonate deeply with both existing fans and new customers.
Client
PlantStrong®
Year
2022
Services
Brand Strategy, Brand Architecture, Brand Design, Packaging
Rip Esselstyn, PLANTSTRONG CEO
"They make sure they’re bringing something that’ll make a difference to the world.”
"They make sure they’re bringing something that’ll make a difference to the world.”
The collaboration with PLANTSTRONG® Foods represented an ambitious and multifaceted challenge that aligned perfectly with our mission to transform brands for a sustainable and health-conscious future. Our primary objective was to propel PLANTSTRONG® Foods to the forefront of the plant-based food market. The comprehensive rebranding strategy was meticulously designed around the core message "Eat Strong Foods," a mantra that reflects the potent benefits of plant-based nutrition and the brand's commitment to sustainability and health. This involved an in-depth analysis of market trends, consumer behaviors, and the competitive landscape to ensure that PLANTSTRONG® Foods' new brand identity would resonate deeply with both existing fans and new customers.
The collaboration with PLANTSTRONG® Foods represented an ambitious and multifaceted challenge that aligned perfectly with our mission to transform brands for a sustainable and health-conscious future. Our primary objective was to propel PLANTSTRONG® Foods to the forefront of the plant-based food market. The comprehensive rebranding strategy was meticulously designed around the core message "Eat Strong Foods," a mantra that reflects the potent benefits of plant-based nutrition and the brand's commitment to sustainability and health. This involved an in-depth analysis of market trends, consumer behaviors, and the competitive landscape to ensure that PLANTSTRONG® Foods' new brand identity would resonate deeply with both existing fans and new customers.
Rip Esselstyn, PLANTSTRONG CEO
Rip Esselstyn, PLANTSTRONG CEO
Rip Esselstyn, PLANTSTRONG CEO
"They make sure they’re bringing something that’ll make a difference to the world.”
Our approach was holistic, considering every touchpoint with the consumer, from product development and packaging to digital presence and in-store experience. We worked closely with PLANTSTRONG® Foods to ensure that each aspect of the brand—from the logo and color scheme to the messaging and product presentation—was coherent, appealing, and effectively communicated the brand's unique value proposition.
Our approach was holistic, considering every touchpoint with the consumer, from product development and packaging to digital presence and in-store experience. We worked closely with PLANTSTRONG® Foods to ensure that each aspect of the brand—from the logo and color scheme to the messaging and product presentation—was coherent, appealing, and effectively communicated the brand's unique value proposition.
Our approach was holistic, considering every touchpoint with the consumer, from product development and packaging to digital presence and in-store experience. We worked closely with PLANTSTRONG® Foods to ensure that each aspect of the brand—from the logo and color scheme to the messaging and product presentation—was coherent, appealing, and effectively communicated the brand's unique value proposition.
