Rojito Drink®
Rojito Drink®
Rojito Drink®
Rojito Drink®
2022
2022
2022
2022
Brand and packaging for a new emerging beverage
Brand and packaging for a new emerging beverage
Brand and packaging for a new emerging beverage
Brand and packaging for a new emerging beverage
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As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
Client
Rojito Drink®
Year
2022
Services
Naming, Branding, Packaging Design
Javier Garcia, ROJITO® FOUNDER
"Panamera's expertise has not only elevated our product but has also paved the way for Rojito® to become a household name in the U.S. We're thrilled with the results."
"Panamera's expertise has not only elevated our product but has also paved the way for Rojito® to become a household name in the U.S. We're thrilled with the results."
As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
As the branding agency behind Rojito®, our journey began with the captivating challenge of introducing a century-old Spanish tradition to the American palate. 'Tinto de verano', a cherished summer drink from Córdoba in the heart of Spain, blends the robust flavors of red wine with the zest of lemon to create an unparalleled experience of quality, freshness, and authenticity. Our mission was to encapsulate the essence of Rojito®—a drink that embodies not just a refreshing taste but a rich cultural heritage—into a brand that would resonate with and educate the U.S. market about this exquisite beverage.
Javier Garcia, ROJITO® FOUNDER
Javier Garcia, ROJITO® FOUNDER
Javier Garcia, ROJITO® FOUNDER
"Panamera's expertise has not only elevated our product but has also paved the way for Rojito® to become a household name in the U.S. We're thrilled with the results."
Our design language combined traditional Spanish elements with a modern flair, using vibrant colors, engaging textures, and elegant typography that speaks to both the drink's heritage and its modern iteration. The packaging was not just a container but a conversation starter, an invitation to experience the joy and camaraderie that Rojito® brings to tables across Spain and now to the United States.
Our design language combined traditional Spanish elements with a modern flair, using vibrant colors, engaging textures, and elegant typography that speaks to both the drink's heritage and its modern iteration. The packaging was not just a container but a conversation starter, an invitation to experience the joy and camaraderie that Rojito® brings to tables across Spain and now to the United States.
Our design language combined traditional Spanish elements with a modern flair, using vibrant colors, engaging textures, and elegant typography that speaks to both the drink's heritage and its modern iteration. The packaging was not just a container but a conversation starter, an invitation to experience the joy and camaraderie that Rojito® brings to tables across Spain and now to the United States.
