The project: One of the principal changes has been the addition of a tagline that accompanies the logo as well as the use of Pantone colors for the general brand and for each sub-group. Achieving a differentiation for each business line.

The inspiration: In general the layout is applied in combination with black and white, achieving very suitable for modern brand values, exclusive and sophisticated image.

The brand: An evolution that seeks to order and organize the corporate hierarchy and Bancrédito prepare for present and successful future, details and characteristics of the new branding.

Primary services: Rebranding, Strategy, Print.