Capitall Coin
Branding Development, Tagline Copy, UI/UX Design.
2018
The Project: At CapitallCoin we manage an investment fund specialized in cryptocurrencies, equities, commodities and forex. Our investments are made by a team of 13 technical analysts with 6 years of experience in the cryptocurrency market and more than 15 years of experience in the stock market. On the other hand, to access information quickly and timely, we permanently monitor all the news and events of the cryptocurrency market through exclusive platforms of analytical communities around the world (from China and Russia to Wall Street) .
The concept: The CapitallCoin logo is our primary visual symbol. Our logo serves as a positive embodiment of Capitall’s uniqueness, enhancing the perception of the brand in the marketplace, as well as driving purchase intent by providing a clear signpost for the benefits of our brand. In keeping with our brand personality, the mark is straightforward and simple, communicating directly and witout “fluff”. It is rendered to maximize visual appeal and effectiveness – qualities that grow increasing important in an crowed, competitive marketplace.
The Brand: The circle protects our symbol while allowing our customers to show through. The CapitallCoin gradient brings vibrancy and maximizes impact. Its clear and direct execution leverages our existing visual equities while envolving through an aesthetic balance.
Primary services: Branding Development, Tagline Copu, UI/UX Design.