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The Brand

The CareCru logo is intended to express care and support. Our initials (CC) are featured in the top half, while the overall shape is made up of a heart, and morphs into a checkmark to communicate improvement.

The construction of the CareCru logotype is based on pure geometric forms, the circle, the triangle and a perfect right angle. In combination, these elements establish the foundation for the expression of our identity and communicate senses of movement and care.

Website Layout

The CareCru website should have a clean look with a good amount of negative space. The content is spread out to give each section it’s own sense of importance.

Each section can utilitize different techniques to differentiate the content. For instance, use of clean space,  hierarchy through font sizes and colors, call to actions and buttons, transparency, imagery and more.