Brand development and Packaging design
The project: The story of Caribé began when we noticed juice offerings did not match the quality of flavor or experience we had grown accustomed to drinking in the Dominican Republic – where natural, great tasting, nutrient packed juices are a cultural staple.
The inspiration: Caribé use Dominican-sourced fruits to make the most delicious juices packed with nutrients.
The brand: The symbol consists of ten icons intricately woven together to form a Toucan. The corporate identity of Caribé is based on expressive graphic elements in the form of abstract shapes and recognizable silhouettes of Caribbean nature.
Primary services: Branding, Packaging.