The Project: Our brand attributes are at the core of our brand. Everything that bears the Helvetica name should live up to these attributes.

The concept: Simplifying. It’s easy to work with Helvetica. We don’t waste anyone’s time. Our procedures are straightforward, and our communications are clear.

The Brand: Global business constantly changes. So does Helvetica. As we invent new solutions, we lead the way in operations, technology and e-commerce.

Primary Services: Brand Architecture, Copy, Graphic Design.