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Brand Strategy

A clear brand architecture with a defined voice and tone for each division will help us create a consistent brand narrative through cross-division collaboration.

Build flexibility into the Latin Recording Academy™ brand architecture to achieve long-term growth Introduce specific audiences to the Latin Recording Academy™ family of brands to ensure relevance and eliminate confusion.

Transforming an iconic Brand

Our signature is the primary identifier of our brand. It’s comprised of our name set in a proprietary logotype with the recognized gramophone symbol rendered as simple and graphic line art.

 

 

Latin GRAMMY® Award

We elevate and protect the Latin GRAMMY® Award brand to ensure long-term brand value and preserve legacy using the gramophone logomark, which is a close representation of the actual GRAMMY Awards® statuette, emphasizes the importance of the award as a symbol of excellence in music. This also creates the necessary separation from all other sub-brands, programs, and entities as part of the Latin Recording Academy™ while communicating that all are part of the same extent and amplifying brand equity across all properties associated with the Latin Recording Academy™.
Build flexibility into the Latin Recording Academy™ brand architecture to achieve long-term growth Introduce specific audiences to the Latin Recording Academy™ family of brands to ensure relevance and eliminate confusion.

The Latin GRAMMY Cultural Foundation

The Latin GRAMMY Cultural Foundation furthers international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture through college scholarships, grants and educational programs.

Latin GRAMMY

The main brand under the Latin Recording AcademyTM is the Latin GRAMMY®. The Latin GRAMMY® is the master of its own group of sub-brands.