Client:
Latin Recording Academy®
In partnership with:
Nobox Agency
Role
Rebranding, Brand Strategy, Brand Architecture, Art Direction, Graphic Design.
2022
The Latin Recording Academy is the most well-known, outstanding brand in Latin music. With its mission of promoting excellence in Latin music and culture, the Latin Recording Academy is one of the most prestigious cultural organizations in the world. We’re excited to share our work in collaboration with our friends at Nobox (www.nobox.com). Together we have taken this iconic brand to the next level. Check out the new look of The Latin Recording Academy.
A clear brand architecture with a defined voice and tone for each division will help us create a consistent brand narrative through cross-division collaboration.
Build flexibility into the Latin Recording Academy™ brand architecture to achieve long-term growth Introduce specific audiences to the Latin Recording Academy™ family of brands to ensure relevance and eliminate confusion.
Our signature is the primary identifier of our brand. It’s comprised of our name set in a proprietary logotype with the recognized gramophone symbol rendered as simple and graphic line art.
The Latin GRAMMY Cultural Foundation furthers international awareness and appreciation of the significant contributions of Latin music and its makers to the world’s culture through college scholarships, grants and educational programs.
The main brand under the Latin Recording AcademyTM is the Latin GRAMMY®. The Latin GRAMMY® is the master of its own group of sub-brands.
