The Project: Lifefy is a making peace of mind accessible to more people by providing a fully digital experience where they can easily tailor financial protection solutions to their and their loved ones’ needs.

The concept: We need to be distinctive to capture our audience’s attention.

The Brand: Lifefy is an inspirational brand. These basic design elements are the core features of Lifefy’s visual language. They allow us to effectively distinguish our brand from our competitors. Versatility and originality are some of the characteristics of the new logotype.

Primary services: Branding Development.