• Simple
  • Joyful
  • Familiar
  • Purpose: Our purpose is to spark joy in the kitchen and make every day more memorable.

Vision & Mission

  • Our vision is for good design to be accessible to all.
  • Our mission is to enhance the day-to-day by making well designed small kitchen appliances more accessible.

Look and Feel

When selecting imagery, planning a photo or video shoot, it is critical to consider our brand values
and tone- of-voice to ensure overall alignment and consistency in the messages we project to our audience.

The visual treatment of our brand imagery can help to create emphasis where needed and helps us to create a unified and consistent visual tone across a variety of source images and distribution channels.


  • Electric Water Kettle
  • Mixer
  • Coffee Maker
  • Rice Maker
  • Juicer
  • Air Fryer
  • Sandwich Grill