Hacienda Monte Alto
Project Goal: to create a premium coffee that leads the Hacienda Montealto range of products, for the Puerto Rico market and with expansion to the US market.
Values: culture, origin, premium, tradition.
The Concept: Following the hurricanes of September 2017, more and more citizen groups in Puerto Rico are turning to the Arts to aid in the recovery efforts of their towns. The group Arte Para Unir (Art to Unite) in Yauco, in the southwest region of the island, is one of those groups working to help their town rebound. The original Yaucromatic, in 2017, consisted of 16 murals spread across the public spaces of Yauco. The guiding principle of the project is that “Art is not only for museums, it is for the people”.