The project: Origini is creating an authentic Italian experience in Miami. You’ll only find 100% prodotti italiani – Italian products – in our store because we believe that the best food in the world originates from Italy.

The concept: Our logo represents our dynamic heritage as a third-generation Italian, half-Venezuelan, and all Miami. The tricolor of the Italian flag in the O calls out the fundamental Italian nature of Origini while the bold red stands out, demanding to be noticed. The O itself represents the most Italian of ingredients: the olive we love so very much that forms the foundation of our most treasured dishes.

The brand: Origini means origins…and ours are italian!

Primary services: Branding development, Packaging, Product Design.