The project: The challenge was to push the Piononos brand into the now without losing its longstanding heritage and brand recognition in Miami and Key Biscayne.

The concept: By maintaining similar design elements, we were able to keep the brand rooted and maintain recognition. The “P” icon and script typeface were the foundations of the brand. We updated the design of them to be simpler and, therefore, easier to visually digest. We added to the image by designing bakery and cakes shapes creating a unique background.

The brand: The updated brand is a nod to retro, but still modern. We designed supporting brand touch points to reflect how the brand could easily grow with witty one-liners, and use of the brand identity’s mark elements as patterns and accoutrements on printed pieces.

Primary services: Branding development, Packaging, Product Design.