Packaging, Brand Strategy, Art Direction, Graphic Design.
PLANTSTRONG Foods, a company dedicated to creating the most nutritious, delicious, and convenient plant-based foods, has launched eight all new PLANTSTRONG Foods products into Whole Foods Market stores nationwide. Founded by Rip Esselstyn, a former professional triathlete and Texas firefighter turned #1 New York Times Best Selling Author and health advocate, PLANTSTRONG Foods’ new assortment includes premium plant-based broths and ready-to-eat chilis and stews. PLANTSTRONG Foods has other whole food, plant-based products available on its website including dessert-inspired, guilt-free granola, whole grain pizza crust kits, organic popcorn, and the ever-popular Rip’s Big Bowl Cereal.
Hero Ingredients: Our purpose is to simplify the journey to a plant-based lifestyle with a complete ecosystem for education, support and healthy products — built on a foundation of quality and proven science. The backs of the packaging have a didactic and visual way to communicate the nutritional benefits of the product.
The launch includes four organic, 100% plant-based broths. They were developed in collaboration with industry-leading plant-based chefs and evidence-based nutrition experts to be full-flavored without added sugar, oil, or salt. These pantry staples include Slow-Simmered Vegetable Broth, Shiitake Mushroom Broth, Sweet Corn Broth, and Spanish-Style Sofrito Broth.
—Slow-Simmered Vegetable Broth
—Shiitake Mushroom Broth
—Sweet Corn Broth
—Spanish-Style Sofrito Broth
—Creamy White Bean Chili
—Engine 2 Firehouse Chili
—Indian Lentil Stew
—Carrot Chikpea Stew
Our PLANTSTRONG foodies deconstructed the flavors of a traditional flaky, gooey apple pie, and recreated it using fruit and whole grains. You won’t believe how much this tastes like the real thing. All of our granolas are handmade in small batches—Rip it open!
Movie nights at the Esselstyn household include a massive wooden bowl of popcorn. This completely naked organic popcorn pops quickly in the microwave giving you a blank canvas to flavor as you see fit. Our family loves using low-sodium tamari and a dash of salt-free spice blends or nutritional yeast.
Photography: NWK / Client: Plantstrong
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