Client

Plantstrong

Role

Packaging, Brand Strategy, Art Direction, Graphic Design.

Year

2021

PLANTSTRONG Foods, a company dedicated to creating the most nutritious, delicious, and convenient plant-based foods, has launched eight all new PLANTSTRONG Foods products into Whole Foods Market stores nationwide. Founded by Rip Esselstyn, a former professional triathlete and Texas firefighter turned #1 New York Times Best Selling Author and health advocate, PLANTSTRONG Foods’ new assortment includes premium plant-based broths and ready-to-eat chilis and stews. PLANTSTRONG Foods has other whole food, plant-based products available on its website including dessert-inspired, guilt-free granola, whole grain pizza crust kits, organic popcorn, and the ever-popular Rip’s Big Bowl Cereal.

Hero Ingredients: Our purpose is to simplify the journey to a plant-based lifestyle with a complete ecosystem for education, support and healthy products — built on a foundation of quality and proven science. The backs of the packaging have a didactic and visual way to communicate the nutritional benefits of the product.

—Broths

The launch includes four organic, 100% plant-based broths. They were developed in collaboration with industry-leading plant-based chefs and evidence-based nutrition experts to be full-flavored without added sugar, oil, or salt. These pantry staples include Slow-Simmered Vegetable Broth, Shiitake Mushroom Broth, Sweet Corn Broth, and Spanish-Style Sofrito Broth.

—Slow-Simmered Vegetable Broth
—Shiitake Mushroom Broth
—Sweet Corn Broth
—Spanish-Style Sofrito Broth
—Creamy White Bean Chili
—Engine 2 Firehouse Chili
—Indian Lentil Stew
—Carrot Chikpea Stew

—Rip’s Big Bowl

The anchor to Rip’s success for over 30 years has been his morning ritual: Rip’s Big Bowl. This cereal was originally created during his days as a professional triathlete when he needed to fuel up before a long day of training. This new and improved version has been “up-dated” with the inclusion of chopped dates, and it is now nut-free!

—100% Plant-Based

—No Added Sugar

—Whole Grains

—Oil Free

—Granola

Our PLANTSTRONG foodies deconstructed the flavors of a traditional flaky, gooey apple pie, and recreated it using fruit and whole grains. You won’t believe how much this tastes like the real thing. All of our granolas are handmade in small batches—Rip it open!

—Oil-Free

—No Added Sugar

—Low Sodium

—Non-GMO

—Ancient Grains

—13 g of Whole Grains

—110 Calories per Serving

—Popcorn

Movie nights at the Esselstyn household include a massive wooden bowl of popcorn. This completely naked organic popcorn pops quickly in the microwave giving you a blank canvas to flavor as you see fit. Our family loves using low-sodium tamari and a dash of salt-free spice blends or nutritional yeast.

—Whole Grain

—Unsalted

—Oil-Free

—Pizza Kit

PLANTSTRONG Pizza Crusts are made with whole wheat, naturally sweetened with a touch of maple syrup, and stone-baked for an authentic pizzeria taste – the perfect foundation for a PLANTSTRONG pizza! Non-GMO.

Each Kit contains:

—5 Total Whole Wheat 12″ Pizza Crusts

—5 Individual Pizza Sauce Packs

—1 Freezer Bag