The project: Make Popclik stand out as a unique brand in the crowded headphones market.

The inspiration: There is no land animal louder than a howler monkey…so we had to use it! Simbo, the howler monkey mascot, serves as both memorable personality and a symbol of what Popclik does so well: be LOUD BY NATURE.

The brand: Popclik fuses nature and sound to bring you stunning quality headphones. Its mascot, Simbo, is a howler monkey, defined as the most powerful land animal with its noise emission. Using howler monkeys as the inspiration, Popclik researched the primate’s morphology to achieve a striking symbol with personality…a perfect combination of the power of Popclik’s products!

Primary services: Rebranding, Packaging.