Popfully
Packaging, Brand development, Graphic design.
2022
Our brand is all about having fun and celebrating great flavor. Our imagery helps to express this through playful and dynamic compositions of our popcorn in action and exploding with flavor.
Our Attributes Statement: A state of joy and happiness is experienced when enjoying our healthy and delicious popcorn.
Our logo is based on representing fun, happiness, friendship and sharing. Transmitting a natural and human movement with our composition with a bold and unique contrast.This is our preferred horizontal orientation logo with tagline shown against a light background. It should be used whenever and never be altered. The logotype should always contrast with the background.
Our Colors add emotion to our Brand. We use consistent colors so that we can strengthen our brand awareness. When people see our color palette, we want them to think about Popfully! These colors will anchor and balance brand color expressions when used with extended primary palettes. Grey and Rose should be used sparingly to highlight logo symbol. These two primary colors should be utilized as the foundation of any branded expression. The consistent use of the colors will create recognition and strengthen the identity.
