The Project: Primestream® is a recognized world-wide leader in Media Asset Management (MAM), cloud-based video production and automation software, serving enterprise, broadcast, production, and new-media clients over the past 20 years.

The Brand: The brand is more than the Primestream name and logo – it stands for their values and their reputation. Every encounter people have with the Primestream brand should reinforce what they stand for, and leave them with a positive impression. These design and messaging guidelines will help you ensure all brand expressions look, feel,and sound Primestream. Staying true to this identity and communicating consistentlyacross the entire Primestream experience builds trust and forgesan authentic connection with their audiences. It’s this bond thatgives is more influence over public perception, more loyal advocates, and more valuable brand.