Client

GRS Electrodomésticos

Role

Brand strategy, Brand development, Art direction, Graphic design.

Year

2022

After much success building the most respected refrigeration and appliance company in Latin America, our founders saw an opportunity to disrupt the North American refrigeration/appliance market by solving common pain points experienced by consumers:

1. Lack of price transparency.
2. Rising costs for features we don’t need.
3. Lack of long term quality.
4. Painful shopping experience.
5. Lack of pre and post sales support.
6. Third party installation and extended warranty.

Strategy

Commercial quality and service for the educated consumer.
Refrigeration “Disruptor”, Direct to consumer model.
For those that believe that “Less is more” and in true quality.
Built on experience… “the best refrigeration company you’ve never heard of”.

Value Proposition

The best quality appliances, the best service and customer experience, delivered directly to engaged customers at a fair price.
Commercial Quality
Simplicity
Personal Service
Reliability
Innovation
Mission: To improve the wellbeing experiences and making life more enjoyable for our customers.

Look and Feel

When selecting imagery, planning a photo or video shoot, it is critical to consider our brand values
and tone- of-voice to ensure overall alignment and consistency in the messages we project to our audience.

The visual treatment of our brand imagery can help to create emphasis where needed and helps us to create a unified and consistent visual tone across a variety of source images and distribution channels.

User Profiles

Mindset: Looking for deal (price), in-person and online shopper, tendency to do research online before shopping, influenced by peers and marketing.

Values: Most features for best price and selection.

Brands: Low to Mid and mid-high level brands (GE, Whirlpool, Samsung, LG, Bosch, etc.)

Pain Points: Navigating selection, comparing brands and features. Buying experience. Delivery and post-sales service. Third party extended warranties. Durability. Service.