• Commercial quality and service for the educated consumer.
  • Refrigeration “Disruptor”, Direct to consumer model.
  • For those that believe that “Less is more” and in true quality.
  • Built on experience… “the best refrigeration company you’ve never heard of”.

Value Proposition

  • The best quality appliances, the best service and customer experience, delivered directly to engaged customers at a fair price.
  • Commercial Quality
  • Simplicity
  • Personal Service
  • Reliability
  • Innovation
  • Mission: To improve the wellbeing experiences and making life more enjoyable for our customers.

Look and Feel

When selecting imagery, planning a photo or video shoot, it is critical to consider our brand values
and tone- of-voice to ensure overall alignment and consistency in the messages we project to our audience.

The visual treatment of our brand imagery can help to create emphasis where needed and helps us to create a unified and consistent visual tone across a variety of source images and distribution channels.

User Profiles

Mindset: Looking for deal (price), in-person and online shopper, tendency to do research online before shopping, influenced by peers and marketing.

Values: Most features for best price and selection.
Brands: Low to Mid and mid-high level brands (GE, Whirlpool, Samsung, LG, Bosch, etc.)
Pain Points: Navigating selection, comparing brands and features. Buying experience. Delivery and post-sales service. Third party extended warranties. Durability. Service.