Brand strategy, Brand development, Art direction, Graphic design.
After much success building the most respected refrigeration and appliance company in Latin America, our founders saw an opportunity to disrupt the North American refrigeration/appliance market by solving common pain points experienced by consumers:
1. Lack of price transparency.
2. Rising costs for features we don’t need.
3. Lack of long term quality.
4. Painful shopping experience.
5. Lack of pre and post sales support.
6. Third party installation and extended warranty.
When selecting imagery, planning a photo or video shoot, it is critical to consider our brand values
and tone- of-voice to ensure overall alignment and consistency in the messages we project to our audience.
The visual treatment of our brand imagery can help to create emphasis where needed and helps us to create a unified and consistent visual tone across a variety of source images and distribution channels.
Mindset: Looking for deal (price), in-person and online shopper, tendency to do research online before shopping, influenced by peers and marketing.