The project: Update and maintain the soul of Vertical Aviation, an industry-leading company, while embodying dynamic, forward-thinking leadership.

The inspiration: It was so clear when we thought about it: blue sky, yellow sun, and…Vertical. We juxtaposed the abbreviated company name next to a powerful and iconic visual symbol of a plane tail wing. The strong font looks to the future while remaining light as air.

Primary services: Rebranding, Naming.