The project: Capture the essence of ocean exploration from the deck of your very own yacht.

The inspiration: Miami’s ocean exploring heritage inspired our use of maritime flags in the logo and its abundant sunshine was begging to be included.

The brand: Yacht Consulting Group is a family-owned full service yacht brokerage company that offers a variety of yachting and marine services including domestic and international. As a full-service company, YCG cover all aspects of owning, buying, selling, maintaining, and managing your vessel. The goals, beliefs and principles are the foundation of the work they do every day on behalf of their clients.

Primary services: Rebranding, Digital branding, Naming