We work in close collaboration with our clients, helping them to frame their biggest problems – and solving them through design. Our user-centric, multi-disciplinary approach focuses on creating a seamless experience across all digital, physical and communications touchpoints.
We combine expertise in brand strategy, identity, digital, retail, environmental, product and service design to define and connect every aspect of a brand experience.
We develop naming and messaging that communicates clearly. Building evocative and differentiated names requires more experience than it used to, that’s never been a problem here. That’s because naming is not just a sideline at Panamera. All the good names are taken, so our clients have to settle for great ones.
At Panamera, we recognize that digital branding is far more than just website design. It’s central to a comprehensive marketing strategy that seamlessly integrates online and offline brand experiences. That’s why a digital presence is one of the first areas we look at when embarking on a branding project.
A good package makes friends. And sales. It creates impact, meaning, immediacy, and delight-long before it’s opened and long after. Properly executed, product packaging has the ability to connect with people, driving preference and bottom-line growth.
Where brands meet the physical world, we have the experience to deliver uniquely compelling branded environments. From retail to workspace to tradeshows and pop-up events, we consider every detail as a touchpoint that creates lasting impressions and builds equity for your brand.
What your audience thinks of you, what you think of yourself, what you want to accomplish. Discovery is where we talk to a lot of people, ask a lot of questions and analyze every piece of data we can get our hands on.
Where you are in the market, where you want to be and how to get there. Definition is where our Discovery learning is boiled down into actionable insight and strategic direction. It is an iterative process that we do together with you. When we are done, you have a strategic design brief for positioning, marketing and aligning your brand.
Where and how to connect with your customer. How you look, speak and act when you do. Design is not just the creative expression of the brand; it is creating the context, the content and the connection between your brand and the audience.
Seeing the execution of your brand through, ensuring quality and consistency. Delivery is where we focus on the implementation and execution of your brand, leveraging our expertise to execute on time and on budget. In some cases, your team may take over the implementation, in which case we can help to provide support.
Partner, Creative Director
Chesco Sánchez was born in Murcia, Spain in 1980. Founder and director of Panamera, Chesco Sanchez began his professional career at the young age of 22, having recently graduated with a degree in Multimedia and Design (International College) he also earned two masters degrees, one in business management and marketing (European Business School) and one in advertising communication (IEDE Barcelona).
Upon completion of his studies in 2002 he founded the agency Comunica, a full service advertising agency and achieved great success throughout Spain and Europe.
In 2010 the company Panamera was born, a brand focused on international branding which maintains its headquarters in Spain and has opened an additional two branch offices in Miami, Florida and Cordoba, Argentina.
Partner, Strategic Director
A native of Miami, Kenny began his career with focused studies in Architecture and Design, graduating with a Degree in Communication Design (University of Florida) and a Master’s Degree in Industrial Design and Design Thinking (Cranbrook Academy of Art).
Throughout his professional career, starting in 1998, Kenny has had experience working across disciplines and leading teams at several global design firms for clients in diverse industries ranging in scale from startup ventures to Fortune 100 enterprises.
His strategy-driven approach and holistic perspective is proven in bringing brands and experiences to life.
Damián Di Patrizio was born in Buenos Aires, Argentina. He began his designer career at the young age of 21 having recently graduated with a degree in Graphic Design and working for the advertising agency Brokers DDB. After that, the creative director of Sonar (Italy) asked Damian to take care of the studios art direction, so he emigrated to Italy. In Sonar he worked for important firms such as Adobe and ABB.
In 2005, the Barcelona’s design studio Frontiera Diligent asked him to head the art direction. This time he worked for firms such as Lendan, Sabadell Bank and Caixa Catalunya.
In 2010 Panamera Branding Consultants (Miami, FL, USA) opened a new office in Argentina with Damián in the front head of the team after more than ten years working together in branding projects around the world.
His work has been published by major publishers like Taschen, Victionary, AIGA and Behance.
We enjoy meeting new people